Listen to the Jingle
BC Clark Jingle Stories
Every year on Thanksgiving Day, the BC Clark Anniversary Sale Jingle bursts into the homes and hearts of anxious Oklahomans, kicking off the biggest jewelry and fine giftware sale of the year. But over time, The Jingle has come to represent something else, too. For many Oklahomans, near and far, it signals the start of the Christmas season with a familiar and joyful tune known around the world.
In the 50-plus years since The Jingle first chimed over Oklahoma’s airwaves, many memories have been made, and the stories have been told. Not a year has gone by that we haven’t received numerous letters and emails from people telling us how The Jingle has touched their lives. Some stories are old, and some are new. Some tug at the heart, while some bring about smiles and laughter. All are a treasure for their keeper and BC Clark, too.