I used the BC Clark Jingle as an example in one of my undergrad classes to demonstrate how well jingles work with recalling company names. I started by asking if anyone was from the OKC television market, then I asked one of those people to say the next line after I gave one. I said, “Jewelry is the gift to give,” the student said, “Cause it’s the gift that will live and live.” Someone a few rows back said “so give the gift you know can’t fail,” and most of the class finished with “at BC Clark’s Anniversary sale!”
It was a great experience. I wish I could have recorded it.
I just wanted to pass that memory along.