I used the BC Clark Jingle as an example in one of my undergrad classes to demonstrate how well jingles work with recalling company names. I started by asking if anyone was from the OKC television market, then I asked one of those people to say the next line after I...
My parents were from Oklahoma but soon after I was born they moved to New England. I grew up there but my parents love to sing and every time “anniversary” or “sale” was uttered my parents broke into the B.C. Clark jingle. The first time I...
My friend from college, also named Jessica, and I have a tradition every year to see who hears the jingle first. We say Christmas doesn’t start until we hear it. So there’s always a text from one to the other: “It’s officially Christmas!”...
Born and raised in Ponca City, the BC Clark jingle always signaled the beginning of the Christmas season for our family. We wouldn’t set the tree or drag out the decorations until the jingle signaled us to do so. This is a tradition that still lives on to this...
In 2009 I moved to Galveston, Texas. Several months later, around the end of November, I started to feel homesick for Oklahoma. I loved living in Galveston and my new job, but I felt like I was really missing something. My cousin caught my sad little homesick post on...
I grew up in Enid and we always knew it was officially Christmas season when the BC Clark jingle would play on TV. In 2002 my family moved to Washington DC and the first Christmas was very difficult…until one of my friends taped the jingle and sent it to me. We...
