In 1956, I modeled children’s clothing downtown at John A. Brown’s and my grandmother worked at Kerr’s across the street. When I was done with my shift, my grandmother would pick me up and we would go to B.C. Clark’s downtown to shop. Mr. Clark Sr. would greet us and...
I used the BC Clark Jingle as an example in one of my undergrad classes to demonstrate how well jingles work with recalling company names. I started by asking if anyone was from the OKC television market, then I asked one of those people to say the next line after I...
My parents were from Oklahoma but soon after I was born they moved to New England. I grew up there but my parents love to sing and every time “anniversary” or “sale” was uttered my parents broke into the B.C. Clark jingle. The first time I...
My friend from college, also named Jessica, and I have a tradition every year to see who hears the jingle first. We say Christmas doesn’t start until we hear it. So there’s always a text from one to the other: “It’s officially Christmas!”...
Born and raised in Ponca City, the BC Clark jingle always signaled the beginning of the Christmas season for our family. We wouldn’t set the tree or drag out the decorations until the jingle signaled us to do so. This is a tradition that still lives on to this...
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